Tomorrow: Measuring and Managing Customer Profitability

Live Webinars   |   On-Demand   |   All-Access Plan Manage Preferences    |    View in Browser Measuring and Managing Customer Profitability June   24 1 pm - 2:15 pm ET Presenter: Gary Cokins, Founder of Analytics-Based Performance Management LLC Credits: CPE (Credit Details) Can't attend live? By registering, you will be able to view the course live, view a recording at any time for 6 months, or both. Viewing Options: View on your computer, tablet, or smartphone Learn More Register Today Course Description   To remain competitive, companies must determine how to retain and grow existing customers and acquire new, more profitable customers. In this webinar, you'll learn how to measure and increase the profitability of your company's products, standard service lines, channels, and customers. Upon completion of this course, you will be able to: Recognize which types of customers are worth investing in – and which types are not Classify the six eras of management accounting, including the shift from product-centric to customer-centric lines Describe the continuum of direct costing, from project accounting to standard costing to activity-based costing (ABC) to flawed cost allocations Identify key concepts in activity-based costing Explain why "cost-to-serve" expenses (distribution, marketing, selling, and customer service) are more important than product and service-line expenses Recognize customers as the source of shareholder wealth creation Quickly design and implement a customer profitability measurement system using rapid prototyping Shift your organization's mindset from growing sales to growing profitable sales View your customers as investments Explain why the marketing and sales functions need accounting data to better formulate customer account strategies, including salesforce compensation incentives Measure and manage product, channel, and customer profitability Differentiate between measuring forward-looking customer lifetime value (CLV) for B2C industries and calculating historical customer and consumer profitability for B2B industries Learn More Register Today About The Presenter   Gary Cokins, CPIM, is the founder of the advisory firm Analytics-Based Performance Management LLC. Mr. Cokins regularly counsels clients on advanced cost management and performance improvement systems. Previously, Mr. Cokins served as a consultant with Deloitte, KPMG, EDS, and SAS, a leading provider of enterprise performance management and business analytics software. Mr. Cokins is the author of the books Performance Management: Finding the Missing Pieces to Close the Intelligence Gap and Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics and co-author of Predictive Business Analytics. Mr. Cokins is a graduate of Cornell University (industrial engineering/operations research) and Northwestern University's Kellogg School of Management (MBA). Learn More Register Today All-Access Membership   ● Earn continuing education credit for no additional fee ● Access courses on your computer, tablet, or smartphone ● More than 75 live webinars each month ● More than 750 on-demand courses Learn More Upcoming Webinars Protecting the Innocent Spouse From the IRS June 27 at 3 pm ET Learn More Pivot Table Proficiency (2-part series) June 28 and 29 at 1 pm ET Learn More Internet Security Tools for Accountants July 5 at 1 pm ET Learn More Questions? Please call us at 703-372-0550 Our Mailing Address: Clear Law Institute | 933 N. Kenmore St, Ste 320 | Arlington | VA | 22201 Remove me from future emails. Manage email preferences.