| Attend upcoming webinar and earn continuing education credits. | Business Writing Fundamentals | | | | | | | | April | | | | 10 | | 1 pm - 2:15 pm ET | | | Presenter: Bob Bly | | | Credits: CPE, HRCI, SHRM (Credit Details) | | | Can't attend live? By registering, you will be able to view the course live, view a recording at any time after the live presentation, or both. | | | Viewing Options: View on your computer, tablet, or smartphone | | | | | | | | | | | | In this practical webinar, you will learn how to write with clarity and precision to become a better business writer. When it comes to accelerating your career success, increasing your chances of getting a job offer or promotion, and even making more money, technical writing skills are highly valued in the marketplace. Conversely, weak communication skills can be a hindrance to your career progression and can even make it difficult to get hired. The College Board found that about half of companies surveyed said writing ability is considered when promoting employees and nearly all said they would hold poorly written job application materials against candidates. A recent survey from the National Association of Colleges and Employers found that the ability to create or edit written reports was one of the top 10 skills employers look for when deciding which new college graduates to hire. According to an article published by IEEE, engineers spend 20% to 40% of their workday writing, with this amount increasing, the higher they move up the corporate ladder. You will learn how to write clear, concise, compelling, even sparkling, prose that makes your letters, e-mails, reports, and other documents more persuasive, more engaging, and easier to read. As a result, your readers will be more receptive to your message, understand what you are telling them, and know what you want them to think, believe, or do next. Upon course completion, you will be able to: - Define the six C's of good business writing
- Recognize why short, simple words, sentences, and paragraphs are better than long, windy, jargon-laden prose
- Express complex ideas, proposals, and plans in plain, simple, persuasive English
- Identify who your readers are and then determine the best way to communicate with them
| | | | | | | | | | Bob Bly is a freelance copywriter with almost 4 decades of experience in direct response, business-to-business, and high-tech marketing. He has written copy for over 100 clients, including AT&T, IBM, Medical Economics, and Ingrsoll-Rand.McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of more than 95 books, including The Copywriter's Handbook (Henry Holt & Company). | | | | | | | | | | | ● Earn continuing education credit for no additional fee
● Access courses on your computer, tablet, or smartphone
● More than 75 live webinars each month
● More than 1,500 on-demand courses | | | | | | |
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