| Attend upcoming webinar and earn continuing education credits. | Reputation Management and Online Reviews: How to Build a Stellar Online Reputation for Your Brand or Local Business | | | | | | | | September | | | | 11 | | 11 am - 12:15 pm ET | | | Presenter: Thomas Bibby Varghese, CEO and Founder of eBizUniverse, Inc. | | | Credits: CPE, HRCI, and SHRM credits (Credit Details) | | | Can't attend live? By registering, you will be able to view the course live, view a recording at any time after the live presentation, or both. | | | Viewing Options: View on your computer, tablet, or smartphone | | | | | | | | | | | | Research shows 90% of consumers perform research online and turn to online review sites before making a buying decision, whether they want to find a restaurant, dentist, doctor, dealership, or an accountant. The easiest way to set yourself apart is by building and optimizing your presence on the sites that matter most to your business, like Google, Facebook, YELP, and other social media sites. While these sites can set your business apart positively, it can also be a double-edged sword and work against you if you don't have an excellent online reputation. Customers who used to suffer frustration in silence have discovered that they now have a voice, and they're taking their opinions to the market through every possible digital channel. Customer attacks on brands via review sites have skyrocketed over the last few years. Now corporate executives and marketers' top concern is how to protect brand reputation. Small businesses to large brands have been victims of a negative online reputation. In this practical webinar, you will learn tips and tricks to build a stellar online reputation for your business. Upon course completion, you will be able to: - Define "online reputation" and determine why it matters
- Identify your audience and determine how to build a reputable and profitable brand tailored to this target market
- Determine how to avoid common, devastating online reputation mistakes
- Identify 2 common mistakes that most local businesses make -- that can be easily avoided
- Determine how to respond when your online reputation is attacked and navigate the best way to rebound
- Defuse negative search results and recover after a reputation attack by fixing the issue and moving forward
- Describe what to do if you have been "Yelped!"
- Reference case studies of online reputation repair as examples
- Optimize social media profiles and use it for your brand's reputation
- Build a brand that is trusted and admired for years to come
| | | | | | | | | | Thomas Bibby Varghese is the CEO and Founder of eBizUniverse, Inc., an award winning Digital Marketing Company based in Chicago, IL, specializing in developing online marketing strategies. Mr. Varghese consults with clients to help them formulate effective social media and internet marketing strategies to transition an offline business into an online business. He has over 16 years of experience in the IT industry, previously working for the "Big 4" consulting firms and Fortune 500 companies. Mr. Varghese was recognized as the Digital Marketing Pro of the year in 2017 by U.S. Congressman, Danny K. Davis, for his outstanding work and service to the business community in Chicagoland. | | | | | | | | | | | ● Earn continuing education credit for no additional fee
● Access courses on your computer, tablet, or smartphone
● More than 75 live webinars each month
● More than 1,500 on-demand courses | | | | | | |
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