Thursday, September 20, 2018

Drawing Web Traffic: Increase Your Audience, Grow Your Business

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Drawing Web Traffic: Increase Your Audience, Grow Your Business
October
 
3
11 am - 12:15 pm ET
Presenter: Thomas Bibby Varghese, CEO and Founder of eBizUniverse, Inc.
Credits: CPE (Credit Details)
Can't attend live? By registering, you will be able to view the course live, view a recording at any time after the live presentation, or both.
Viewing Options: View on your computer, tablet, or smartphone
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Course Description
 
Your potential customers are out there, but they may not know about your business. In this practical webinar, you will learn how to better market your business online through improving your online marketing strategy, leading to more traffic and increased sales. Upon course completion, you will be able to use:
  • Website Statistics
    • Determine the source of web data, key statistics, and how to monitor the impact of your programs
  • Search Engine Optimization (SEO)
    • Receive worldwide publicity without paying one cent
    • Boost your organic search engine rankings so customers find you
  •  Pay-Per-Click Ads (PPC) – Google AdWords/BING
    •  Determine return on investment for what you pay for vs. what you get
    •  Avoid pitfalls that could break your budget
  • Social Media - Facebook, Twitter, LinkedIn, YouTube, etc.
    • Become the "expert" in your respective field of business
    • Get massive exposure for FREE just by leveraging your network
  •  e-Commerce - Simple constructs to help you get started
    • Determine how to sell on the web and how to get started quickly
  • Content Creation for your internet initiative
    • Determine how to align your content with your search engine optimization strategies
    • Identify metrics that can help you track success and ROI
  • Cutting-edge marketing tools and strategies to grow your online marketing
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The Presenter
About The Presenter
 
Thomas Bibby Varghese is the CEO and Founder of eBizUniverse, Inc., an award winning Digital Marketing Company based in Chicago, IL, specializing in developing online marketing strategies. Mr. Varghese consults with clients to help them formulate effective social media and internet marketing strategies to transition an offline business into an online business. He has over 16 years of experience in the IT industry, previously working for the "Big 4" consulting firms and Fortune 500 companies. Mr. Varghese was recognized as the Digital Marketing Pro of the year in 2017 by U.S. Congressman, Danny K. Davis, for his outstanding work and service to the business community in Chicagoland.
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September 24 at 1 pm ET
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September 25 at 3 pm ET
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Common Vendor Issues and How to Handle Them
September 26 at 1 pm ET
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